It is quite natural whether you are a consumer or owner of a beauty brand. Still, while your Netflix is running in the background, you are scrolling through social media platforms looking for some Instagram beauty influencers. Maybe as a consumer, you are going through it to understand and expand your knowledge about a skincare routine and make it glow like the ones you see in the magazine. However, as a business owner, you know their power to connect with your target audience, so you are looking for someone who aligns with your beauty product and brand motto.
We know finding the right Instagram beauty influencer can be quite a challenge. Add to that as a new brand investing in celebrity influencers can take a deep hole into your budget. Also, micro-influencers and even macro-influencers can connect with the audience is better than celebrity influencers. This is mainly because the consumers are no longer naive when influencers are fake about a product. Consumers are social media aware of which influencers to trust. In such a scenario non, celebrity Instagram beauty influencers invoke more trust among the consumers.
So if you are trying to follow or engage some Instagram beauty influencers for 2022, here are the top 8 picks.
- Kathleen Dougherty
A genuine fashion lover with an engagement rate of 33% and response time within 24 hours has a follower of over 8k. Kathleen is your everyday girl with whom the audience connect because she often shares unique finds from the likes of hair growth supplement, amazing eyelashes, moisturizers, and jewelry pieces. She also has her YouTube channel where she reviews and unboxes different products.
- Jessica Ruiz
Jessica hails from Pennsylvania, USA. As a makeup artist and a model who keeps attracting her Instagram and other social media followers with eye-catching makeup. Mainly if you are looking for someone inspiring as an Instagram beauty influencer, Jessica is your person. Due to her congenital disability, she has limited mobility with her hands, so she uses a mouth for applying makeup.
- Olya Mosendz
Olya can boast of having over 300k followers on Instagram with a portfolio that includes designer perfumes, luxury skincare, and styling products. This 26-year-old mom is a macro-influencer known for having a large audience among Russians and Ukrainians. Her posts are exotic and gorgeous and offer a wide range of color palettes worthy of being a magazine’s cover and centerpiece.
- Aja Allen
Aja has been on the social media platform for a decade now and boasts over 14k followers on Instagram. She is known for carrying out exciting conversations about beauty products. In addition, she uses her Instagram platform to carry out polls among her followers to get correct opinions about products. Apart from being a beauty influencer, she is also a writer and has her business, ‘It’s The Write.’ She uses this platform to help job seekers get a professionally written resume.
- Alena Switzer
Alena’s engagement rate is 20 percent, with over 83k followers on Instagram. She also posts regularly on Facebook. Any brand looking to collaborate with clean and herbal beauty products and skincare Alena should be your choice. She offers honest reviews of products and highlights beauty and skincare products that use eco-friendly and sustainable ingredients. Her high-quality pictures and reviews have brought in collaboration with well-known eco-friendly brands.
- Ariel Manigault
Ariel focuses on taking her followers through a journey about maintaining great and clear skin while promoting self-care and self-love. On Instagram, she has over 10k followers who are also glued to the fashion accessories she sells as a businesswoman. Ariel is known for promoting fashion and beauty products that share a positive message and are inclusive.
- Brooke Snider
This Indiana-based micro-influencer is all about creating content for over 5k Instagram followers. Brooke is also known for giving detailed and honest product reviews while answering any queries and concerns raised by her followers. Also, to show her appreciation for her followers, broke often engages with audiences with giveaways.
- Netta
Netta does not limit her influencing skills to beauty; instead, she is growing her audience in entertainment and health too. Her content is quite entertaining. She likes to inspire over 7k Instagram followers with her passion for life, art, and travel. Her followers often find her posts to be humorous and quite honest, like giving her mother a fantastic makeover on Mother’s Day.
Ready To Collab?
As a beauty brand owner, if you are looking for some authentic and genuine Instagram beauty influencers, these eight influencers would be worthwhile to collaborate with if you want to follow the upcoming and trending beauty influencers of 2022, these fab 8 hours to look out for. They are bringing in a wide range of experiences while catering to different target audience types.
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